When Robin Ganzert joined American Humane as it’s new president and CEO, she thought she was helming one of the oldest and best known animal welfare organizations in the US. What she didn’t know was that American Humane was $12.2 million dollars in debt following the 2009 financial crisis. By running the non-profit more like a for-profit, Robin fixed American Humane’s finances while changing its work culture and branding.